Case Study Of
Dekanta
- Name: Dekanta
- Country: Japan
- Client name: Makiyo
- Industry: Beverages
- Website: www.dekanta.com
Partnership and Growth
Webnexs partnered with Dekanta, a premium Japanese whisky retailer, to elevate their e-commerce platform. We streamlined order fulfillment, optimized SEO for maximum visibility, and enhanced website performance to create a seamless user experience. Through agile development and strategic solutions, Webnexs enabled Dekanta to achieve substantial growth and improved operational efficiency.
Dekanta’s background
- Dekanta is a retailer of rare Japanese whiskies and casks, catering to whisky enthusiasts with a unique selection of floral, fruity, nutty, smoky, and woodsy notes.
- Operates as an independent bottling company and cask broker, offering cask investment opportunities for whisky investors.
Strategic partnership with Webnexs
- Dekanta partnered with Webnexs to revamp their online storefront and scale their business to the next level.
- The objective was to build a custom ecommerce store and integrate technology for seamless operations and enhanced order fulfillment.
Long-term success
- The partnership with Webnexs allowed Dekanta to successfully scale its operations, turning their online business into a crucial source of revenue and enabling them to reach a wider audience.
2018
$40,000
Currently
> $500,000
Market distribution
US & Europe
Principal warehouse
UK & Japan
Robust sets of technological stack were employed to deliver the most promising results driven by efficiency. Here is the list of the stack:
1. Database Management System
- MYSQL
- Mongo
2. Backend technologies
- Express.js
- Node.js
3. Scripting language
- PHP
5. Content Management System
- Wordpress
Cloud storage
- AWS S3
Our Works
Custom ecommerce development
Developed a custom e-commerce store and created technology for seamless order fulfillment, starting with an in-depth understanding of Dekanta's operational system.
Intranet and logistics integration
- Built an intranet to centralize logistics, connecting the website with warehouses for enhanced coordination and efficiency.
- Implemented features like auto-communication, order tracking, and bottle theft prevention by matching BIN with the product number.
Comprehensive website enhancement
- Optimized the website to rank in search engines, using technical SEO and designing site architecture for navigability, page speed improvement, and XML sitemap deployment.
- Enhanced Robots.txt file and applied HTTPS with TLS for data encryption, ensuring security.
- Used canonical tags to direct crawlers appropriately for content indexing across similar pages.
On-page SEO and traffic strategy
- Optimized on-page SEO elements for better rankings and visibility, driving significant traffic.
- Created graphics and aesthetics to improve user appeal and interaction on the site.
- Ran Google ad campaigns for targeted advertising and increased visibility, resulting in expedited lead conversions.
Agile development:
- Followed agile methodology with the Scrum framework, allowing flexibility for updates during development and code deployment.
Application development for Cask Investment
- Built a tech-driven application, BaseApp, to provide cask investors with investment details and shareholding information.
- Created an independent application for investor information access, tailored to support their cask investment division.
Comprehensive support and technical resolution
- Addressed technical glitches and offered comprehensive support until the website achieved full functionality.
- Meticulous resolution management helped establish credibility and reputation for Dekanta's online presence.