Case Study Of
Cask 88
- Name: Cask 88
- Country: United Kingdom
- Client name: Ed David
- Industry: Independent Bottling and Whisky Cask Traders
- Website: Cask88.com
Partnership and Growth
Cask88 is an award-winning UK-based Independent Whisky Bottling Company that started its journey in 2018. Sourcing from renowned distilleries such as Macallan, Bunnahabhain, Glenlivet, and Dalmore, they offer high-quality whiskies and are one of the largest independent bottlers in the UK. While in the midst of their transitional phase, to elevate their e-commerce platform, they required a robust development team to revamp their online business. After narrowing down the list of key players in the market, they entered into a partnership with Webnexs. Combined efforts led to their online success story and are still continuing!
Cask88’s background
- Cask88 is the first of its kind to combine Scottish folklore with independent bottling for enthusiasts and to establish an online whisky cask auction platform in the industry. They specialize in selling rare and aged Scotch whiskies. Additionally, they hold the record for being the first to operate cask investment with independent bottling.
- They hold the record for the World’s Smallest Whisky Bar in Edinburgh, launched in 2022 with one bartender and one guest at a time, set up in just 1.978 square meters of space.
- Cask88 sells over a million dollars worth of casks per month and is one of the largest sellers of casks outside of distilleries. ling them to reach a wider audience.
2018
$50,000
Currently
AVG $1 million
Market distribution
Global
Principal warehouse
UK
Technological Stack
A SERF (Scalable, Efficient, Reliable and Flexible) stack was deployed to ensure the performance of the platform which allows for regular and continuous upgrades to reflect the latest technological changes.
1. Backend technologies
- Express.js
- Node.js
2. Database Management System
- MYSQL
- Mongo
3. Cloud storage
- AWS S3
4. Content Management System
- Webflow
5. Scripting language
- PHP
Our Works
By wrapping up our process on client requirements, we pitched three main ideas to transition the existing website to a dominant one to fight in the fiercely competitive market - Expertise, client-centric approach, and commitment to long-term client success. Combining these factors to technically develop the platform, we fixated on flexibility, scalability, and performance as the defining factors for success measurement.
The existing platform was revamped along with new landing pages, and the design language was completely changed to induce a vibrant visual appeal and experience for the users. Additionally, Email marketing and SEO (including technical SEO) implementations were carried out by assisting the client's team in gaining wider exposure through paid marketing efforts.
Ecommerce platform
- To enhance their online store, they transitioned from their legacy WordPress system to the Webflow platform, with Webnexs facilitating the migration and now managing the newly implemented system.
- Also, we have developed BaseApp, an intranet solution designed to centralize operations and deliver comprehensive, 360-degree visibility into daily workflows.
The web applications include:
BaseApp:
Facilitates easy access to information for investors about their cask investment to make informed decisions by providing access to real-time insights. Information such as the number of casks bought, appreciating value, renewal dates, cask storage location, cask maturity, and ROI of each cask is displayed to manage investments.
ClientApp:
Facilitates Strategic planning for management by archiving all information related to whisky sales and cask investment onto a single platform. Maintaining a centralized data system ensures seamless communication and facilitates implementing changes. All growth-related metrics of cask investment and other insights can be gained.
Digital marketing:
- Email marketing is being executed, newsletters are designed and sent to subscribers at regular intervals.
- Assisted Cask88’s marketing team to optimize technical and non-technical SEO.
- Facebook ad campaigns were run to solidify the platform and ensure visibility and reach.can be gained.
As a result of this casking partnership:
- 10 million dollars in cask investments are traded each month.
- 1,000 monthly leads are generated from targeted digital advertising.
- Continuous, integrated enhancements and optimizations are made to the platform for improved performance.